ABOUT THE B/W JOURNAL

The B/W JOURNAL is a bespoke styling and gifting service for fashion forward brides created to bring a keen sense of style to modern weddings.

Designed to inspire and support brides looking beyond the traditional wedding narrative with a personalised, creative, flexible and fashion-driven approach to Bridal, Trousseau and Honeymoon style.

Created by a fashion professional and dedicated to visual beauty, The B/W styling service provides a streamlined, curated and highly personalised approach with a focus on authentic, creative style and aesthetic beauty.

The same approach is applied to the gifting service with a committed attention to detail to ensure an elevated gifting or gift registry experience.

“ EVERY BRIDE WANTS TO LOOK AND FEEL INCREDIBLE AND TRUE TO THEIR OWN UNIQUE STYLE - WITHOUT COMPROMISE.

MY STYLING PROCESS SUPPORTS BOTH THE INNER AND OUTER CONFIDENCE, ENERGY AND PRESENCE WHICH HAS LASTING IMPACT BEYOND THE WEDDING CELEBRATIONS “

Elaine MacKenzie is an experienced fashion designer and stylist with an international career spanning the UK, USA, EU and Asia. Working within both the commercial and designer sectors, she has lived in London, France, Switzerland and Hong Kong, travelling widely to research and indulge her love of design - fashion, beauty, floral, interior, art and architecture.

Through entrepreneurial projects Elaine has previously collaborated with BBC, Harrods, Liberty London, The Conran Shop, Merci Paris and her work has been featured in Vogue, Harpers Baazar, Elle, Elle Decoration, Living Etc and on Monocle 24 Radio.

In addition to her styling work and driven by her interest in supporting others, Elaine completed transformative coach training with the highly respected Co-Active Training Institute, Positive Intelligence PQ Program and Playing Big Facilitator Training program with Tara Mohr. She has subsequently launched a bespoke coaching service focused around wellness, with her Inner and Outer method supporting clients with their mindset resilience and strength and their outer visual presence, impression and confidence.

INSPIRATION

Bridal for Fashion Lovers.

Influenced by the top names in Fashion and Beauty, The B/W Journal looks beyond the traditional wedding narrative to highlight alternative style directions, encouraging a more contemporary, creative and high fashion, editorial approach.

LESS COMPROMISE

Modern brides are opting for a more personalised experience, one where they can look beyond the bridal traditions to the wider scope of the fashion collections - an area they understand. The aim of The B/W Journal is to highlight the possibilities for those looking to apply their love of fashion and personal style to their bridal wardrobe without compromise.

FLEXIBILITY

The B/W Journal’s approach is streamlined - keenly curated content and services with a focus on minimum fuss, adaptability and efficient, effective solutions. Sourcing from RTW or Couture collections and luxury Pre-loved or Rental sources provides the flexibility, choice, control and freedom for more considered decision making.

SUSTAINABILITY

Creative thinking and thoughtful styling can make an impact not just on our look, but also on the environment. The B/W Journal works with a sustainable outlook where possible supporting the “buy better, buy less” ethos, featuring items that are of a quality which can be loved, re-worn and cherished by future generations, encouraging and championing the circular fashion movement.

BEAUTY

The B/W Journal has beauty at it’s core, providing ideas and solutions with the goal of creating beauty in the simplest and most effective way. The aim is to encourage exploration of authentic personal style and beauty - in whatever form - with confidence, creativity and most importantly without compromise.